Everyday elegance. Beautifully yours.

Kurtis, sets and styles for the days you make your own.

Two models in embroidered kurta sets, one in a floral Anarkali and one in a green kurta with a dupatta
A model in an ivory embroidered kurta set with a burgundy dupatta

A little detail. A lot of you.

Thoughtful prints, timeless embroidery and everyday silhouettes that feel like home.

Discover the edit

Shop the look

Kurta, pant and dupatta

The full set, shown together. Each piece is listed and sold on its own.

A model wearing a complete kurta, palazzo and dupatta set

Each piece is sold separately

The new season edit

Festive dressing, ready when you are

Embroidered kurta sets, Anarkalis and co-ords for the season ahead.

About Urbanshop94

Made to be worn often.

Urbanshop94 makes kurta sets, Anarkalis and co-ords for women. Straight, easy cuts in everyday fabrics, finished with embroidery rather than heavy surface work.

These are pieces for ordinary days — not kept back for occasions.