Everyday elegance. Beautifully yours.

Kurtis, sets and styles for the days you make your own.

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Two models in embroidered kurta sets, one in a floral Anarkali and one in a green kurta with a dupatta

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Fresh finds, thoughtfully chosen

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A model in an ivory embroidered kurta set with a burgundy dupatta

A little detail. A lot of you.

Thoughtful prints, timeless embroidery and everyday silhouettes that feel like home.

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Kurta, pant and dupatta

The full set, shown together. Each piece is listed and sold on its own.

A model wearing a complete kurta, palazzo and dupatta set

Each piece is sold separately

The new season edit

Festive dressing, ready when you are

Embroidered kurta sets, Anarkalis and co-ords for the season ahead.

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About Urbanshop94

Made to be worn often.

Urbanshop94 makes kurta sets, Anarkalis and co-ords for women. Straight, easy cuts in everyday fabrics, finished with embroidery rather than heavy surface work.

These are pieces for ordinary days — not kept back for occasions.